Two startups working in the intersection between arts and technology to propel the world of Broadway forward.
Parallux delivers world class immersive experiences to mass audiences. Working at the intersection of art, technology, and entertainment, Parallux helps people experience breathtaking new worlds together in a powerfully social and immersive way.
The company’s core product is built on its technology, the Mass Audience Synchronization Solution (MASS). Using MASS, dozens of audience members are able to see and hear amazing content – as well as one another – from a unique point-of-view within a shared virtual environment. This fundamentally new kind of shared XR technology allows viewers to experience the action as they would when attending a live theater or concert event.
The team at Parallux is behind groundbreaking projects that strive to combine film, theater, and immersive entertainment. These include CAVE, which had its U.S. premiere at the 2019 Tribeca Film Festival, and Mary and the Monster, which will be premiering later this year.
True Tickets is a secure mobile ticketing service enabled by the IBM Blockchain. The business-to-business solution easily integrates with existing ticketing platforms without replacing existing infrastructure.
The True Tickets service empowers venues across arts, live entertainment, and sports to better govern how mobile tickets are transacted, reclaiming control of their tickets from the secondary market so they can more effectively manage their patrons’ experience.